What are we taught about scheduling when we get into real estate? We’re not. There’s no formal training in this business. And not only are we not taught anything about scheduling, but we’re not really taught anything about anything. You might have to re-read that sentence if you’re new to the game. Sometimes, I’ll imagine that there’s a whole part of society that assumes real estate is similar in its basic structure to that of other professions—you study really hard for a test, get your license, get hired by a firm, show up on your first day and find your desk, start receiving cheap leads and follow-ups that no one wants (doing your time), attending endless mind-numbing meetings, taking meticulous notes, studying every manual and person of value you can find, and finally proving yourself enough over the duration, through hard work and just enough creativity, to fall within the good graces of the people who control the “listings lever”—and next thing you know, house after house is landing on your desk, and you’re hitting every deal out of the park like Don Draper. I got news for you. If your anticipation of real estate resembles that pipe dream in the least, you are in for a seriously rude awakening.
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